Styling

ANTI-HUMIDITY HEAT PROTECTIONRapid blow dry tonic to extend style life.Protects against UVA, UVB and UV damage from the sun.Blow dry styling primer...

BODY BUILDING ROOT LIFTCreates anti-gravity all-over bodifying fullness in all hair types.Protects against UVA, UVB and UV damage from the sun.Ligh...

Flexible hold, natural finish. Create a texturised look with body and flexible movement. This ultra-lightweight formula adds flexible control witho...

PLIABLE CREAM TO CREATE SHAPEA versatile spreadable styling cream for medium hold and natural shine.UV, thermal and humidity defence protects again...

WEIGHTLESS VOLUME / TOUSLED FINISHCreates messy undone styles adding volume and texture.Protects against UVA, UVB and UV damage from the sun.Textur...

STYLING VOLUME LOTIONA versatile spreadable sculpting serum that gives hair more body and shine. Controls frizz while providing a natural looking s...

CURL RELAXING CREAMDelivers lasting curl perfection, turning frizz into soft smooth curls.Protects against frizz caused by humidity, sun, thermal s...

INVISIBLE LASTING HOLDCreates messy undone styles adding incredible volume and sexy flexible texture.Invisible working spray that builds incredible...

ULTRA FIRM FINISHINGWax dry formula provides control with dishevelled volume for a casual matt finish.High performance finishing spray.Thermal defe...

Strong hold, matt finish. Boss your stubborn hair into place with fibre-like thread for texture and fullness. Suits shorter styles adding shape and...

Pure Halo Spray 200g is a medium hold dry texture spray perfect for styling hair with hot tools. It creates natural movement and definition while p...

Protect your hair against the heat of straighteners, tongs, wands and hairdryers with PURE Guardian Angel. This thermal spray protectant creates a ...

Pure Flourish Leave-In Treatment 200ml is a light weight leave-in treatment designed to revitalise coloured, dry delicate hair. Enriched with nutri...

Firm hold, natural shine. Forming Paste slips through the hair creating the perfect tousled look that is re-mouldable. Create form and shape with i...

FULL BODY / FLEXIBLE TEXTURECreates full body with flexible, invisible, natural looking texture.Full body styling power.Flexible texture.Direct app...

Prevents damage and repairs hair integrity from salon processes, adds shine and lustre to hair.Leaves hair feeling smoother, softer to touch, more ...

Heavy hold, heavy shine. Hold your style all day from root to tip, front to back with shine and control. Perfect for classic looks such as managing...

DEFINE SHAPE / D-FRIZZDefine shape and eliminate frizz for beautiful touchable natural looking curls.UV, thermal and humidity defence protects agai...